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What’s the secret to turn the power of us into a great video product? As Edison said, "Genius is 1% inspiration and 99% perspiration." It requires vision, determination, self-discipline, and a daily commitment to give attention to the project. Getting started is generally the hardest part. Once you've started to make progress towards your goal of shooting a video for sale on the Internet, a fountain of energy is created around the project that will carry you all the way through to successful completion-as long as you stay focused on your daily goals and priorities.

If you want to create video products but don't

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know how to get started, think about a story that you can share at www.cisco.com. You may have seen Cisco's promotional campaign for the "human network." Cisco (www.cisco.com) is the company behind development of what has become the standard for virtual communication: Internet Protocol (IP). Cisco's novel platform, TelePresence, offers network services to link partners, coworkers, and customers over a worldwide IP network.

If you've been thinking how to harness the power of video for boosting your traffic and sales, the Cisco homepage is a fine place to get some ideas. They are running one of the most effective promotional campaigns I've seen in a long time: "Welcome to a network where anyone can be famous," says the voice over in the Cisco campaign. "Welcome to the Human Network."

Nowadays the tools for video product creation have become so economical that anybody can become a producer and broadcaster. If you're serious about producing videos to generate extra revenue streams for your Internet business, or if you're planning to launch an Internet site committed to the sale of video products, you need to learn how to do as much of the work as you can. Video production can be very rewarding and enjoyable work. On the other hand, if you have determined to outsource the development and production of your video product, there are many production companies online and in your area with talented and experienced personnel.

I have successfully finished several video products with production companies. Working with industry professionals has been a magnificent learning experience for me, and I have found that people who work on your projects are happy to train you what they know. To quote a price for your video product, the production company will need to be familiar with the following:

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* What is the target audience?

* Do you need to use on-camera actors or will you record voice overs?

* Will you write your own script, or will you outsource it to the production company?

* How many locations will you have?

* What is the length of the video?

* Do you need animations or graphics added to your video product?

The production company will offer the crew for your video. The crew for a simple video will consist of a producer, camera operator, and a sound technician. For small projects the producer will double as director, and for the simplest projects a one-man company can take care of all the aspects of creating and producing your video product. If you plan to create a more complicated video with on-camera talent, you will require a production assistant, lighting directors, make-up artists, and other technicians.

The launching of an online video business-or starting your own niche TV channels has become much easier in the recent years. Brightcove.com is the best package available for marketing and selling your online video products. This site offers Internet publishing services, which means that you can create your own Internet channel on Brightcove.

Brightcove includes all that you need to sell video content to your customers: digital

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rights management support, payment processing, download and delivery, and customer service support.Set rental and sale prices for your video download. Brightcove lets you launch an Internet video channel on your own web site and grow your channel into a successful online video or TV business. It also lets you grow your business through syndication to affiliate web sites.

Purpose is one of the most valuable things that you can provide people. That’s why inspirational and motivational videos are always at the top of the charts-demand for encouragement will never be exhausted. No matter where you live, what you do for a living, or what your spiritual beliefs may be, we are all hungry consumers of inspirational content. What Dale Carnegie did with his books in the early years of the twentieth century can be done on a much larger stage today, thanks to the power of the internet. Nowadays there are over a billion people online today. A popular viral video can be viewed by millions of people around the world in just a few days.

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Popular video products are flourishing because they connect with their target audience. One of the most powerful way to connect with viewers is by telling a story. Every successful song, every successful movie, every successful book, and every successful online video product accomplishes the same goal-it connects with an audience through a story.

To get a better idea of what I'm talking about you can visit Sanders Says (www.sanderssays.typepad.com). Business and relationship specialist Tim Sanders explains that people are more likely to hear your message when you convey it through stories that connect to the experiences we share as human beings. The key to being understood and remembered is your capability to tell stories that connect with your audience's experiences. When we aren't emotionally connected to what a speaker is saying, we tune out. We always listen closely to someone who is able to tell attractive stories.