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In the most recent years we have seen a sudden increase in the online video market. Try some of these simple tips if you want to create great video products for sale on the Internet:

You'll be more successful if you show how to resolve a problem. Forget about trying to impress people. Forget about trying to look good. Be natural, be yourself, and show people how you solved a problem in your own life. Then provide your viewers tips for applying these lessons and strategies to their lives.

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Just stay focused on action. All the time think about action-about what you want your audience to do. Then build your video around that action. As the Roman statesman Cato said, "Find the message first and the words will follow."

Failure is the outcome of a lack of focus. To be effective-for people to remember your message-focus on a single power point and present it as honestly and as entertainingly as you can, rather than presenting a sequence of topics in a single video product.

The power of structure, maintain this basic structure in mind as you create your video product:

* Begin with a powerful, attention-grabbing lead. Clearly state your theme.

* Make use of smooth transitions to link one segment to another.

* Apply action verbs. Change verbs in passive voice to active verbs.

* Provide viewers a few suggestions to apply what they've learned to their lives.

* Make use of short words and sentences. If you're stuck and you don't know what to say next, Give explanation the way you would give to your best friend or spouse.

* Connect with your audience. Wrap up everything in human terms-make it something your next-door neighbor can relate to.

* End up with a satisfying conclusion that reemphasizes your theme.

When you have a thought for your video, you'll know it's the correct one if you can answer "yes" to each of the following questions:

* Does this need to be done? Am I the right person to do it? Can I see the world from the point of view of my audience?

* Can the market I'm targeting know my video? Can I convey the idea better in half the time? Antoine de Saint-Exupery said, "Perfection is attained, not when there is nothing left to add, but when there is nothing left to take away."

* Does the idea hold together from start to finish? Does it move easily? Does the video make sense?

* Am I ready to say what I think is true, no matter what?

Now you're ready to create a great video product. As and when you build up your video, keep this checklist handy at all times. It will let you know what elements in your video product need more work, and it will let you know when your video is ready to be distributed and sold on the Internet.