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Nowadays television is going online. In the recent years internet TV has captured the attention of the biggest media corporation in the world. Disney has entered into a partnership with Brightcove and the BBC has partnered with YouTube. And this is the beginning-what you see today is the tip of an iceberg that will keep on growing for years to come.

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Anybody can be famous, as the promo for Cisco's "Human Network" campaign says. Anyone can be a producer today, and that's only half of it-anyone can be a broadcaster of video content on the Worldwide Web. Video sharing sites like YouTube have created a sort of producing frenzy in the video world, and to be honest about it, there is a huge amount of junk online. But don't let that turn you against the medium. New technologies and new business models make it surprisingly simple for companies and individuals to market and deliver video products on the Internet today.

Even if you have experience with video product creation in traditional formats like video cassettes, CDs, and DVDs, you may not be completely aware of how new tools available on the Internet can take your business to the next level. Here are some simple tips on how to get started:

* Don't quit your day job-you don't have to in order to test products on a web site. A few of the fastest growing sites on the Internet today were launched by people who had full-time jobs. They entered the market steadily by testing sales of new products and services on the Internet. When they were convinced that a niche market was there to maintain them, they plunged into the Internet business full time. Your numbers will tell you when to quit your day job.

* One of the best ways to build a niche market is to sell video products on the Internet. Look at the types of videos that other people are selling. Which ones would you want to buy? Which ones add something of value to your life? Look around. When you find something you like, go ahead and buy it. If you have never purchased a video download on the Internet, you'll be surprised by how easy it is.

* The video you purchased may be the best investment you ever make. Watch it from the point of view of a customer. Did you get your money's worth? Would you buy another video product from the same site? If you aren't completely happy, can you get a refund? Then watch the video from the point of view of a creator of video products. Why does this video work? How does it connect to my experience? What happens if the video falls flat on its face, why doesn't it work? Why doesn't it connect to me as a viewer?

As you give answers to these questions, you will start to find out concepts that can be developed into your own video products for sale on the Internet. When you're ready, all you need is a webcam, a computer, and a connection to the Internet.